Problem

The salon does not have a shop front in the town centre; therefore attracting new customers was not something that Cheryl could do via natural footfall, online seemed to be the only option.  Also a lot of Cheryl’s customers wanted the ability to purchase the skincare products that Cheryl uses in the salon online.

As a small company however, it was imperative to get an organisation that would get the company website launched quickly with an effective online strategy that would fit both the company budget, timelines and provide a quick return on investment.

Solution

Cheryl Graser turned to IRUN-Newbury for their IRUN-WebBuildPRO solution. The website was delivered in two phases, the initial phase was to launch the website and put together a cost effective PPC campaign to get new visitors. The second phase was to launch the e-commerce shop for existing clients and also compile email shots through the website to keep customers informed.

Result

With clever placement in online directories, Cheryl Graser now appears on page one of Google and visitors to the website have been converted into customers. Customers are now placing orders online and are pleased with this addition to Cheryl Graser’s Service.