by Karen Chapple
14. April 2010 04:32
This month’s OxTweetup, held at Fallow Fields Country House Hotel Oxford was extremely well attended once more. The main Speaker was yours truly, Karen Chapple, where the pr
esentation was on setting business objectives for your social media activities – not just Twitter.
What was presented was that Twitter as a vehicle, was very effective in getting messages out, but the true power of social media was in the content you provided and the audience you attracted to you. By setting your objectives at the start of your campaign, you can clearly see if your goals are being met, if not adjust your approach to achieve your goals.
It was shown that combining your activities into a clear plan, you can use all the tools available to maximise your activity, whilst not spending your day on the PC Tweeting. Getting a routine and being consistent is the key to mastering social media as a cost effective and highly rewarding marketing method.
The presentation was fairly fast-paced and lasted about 40mins, and then the discussion was opened up for questions. A fast and furious stream of questions came from the floor on everything from “Am I doing it right?” to “How do I get more from Social Media?” – all of which were answered as far as time allowed.
Then the group headed for the award winning oxfordshire restaurant to sample one of Anthony’s famous Fallow Field pies – all made on site with home produced faire – and of course a chance to get to know the Oxford Tweeters in person!
The next tweetup is scheduled so come and join us at 6:00pm on the 13th May – you can sign up for it here
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